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Make Shape Part of the Brand

Studies by the Operative Communications Hierarchy have found  that we are affected by the elements of package design in the following order: colors, shapes, symbols, and words. Your customers put a lot of thought into developing their logo (symbol) and choosing their label’s color, but have they given any thought to making thier label’s shape part of their brand?     

With Repacorp’s digital labels with laser cutting, there are no tooling charges. We can cut odd shapes, inner cutouts, perforations and scores. The shape of your customer’s label can be as intricate and creative as their imagination. Simply provide a die line on a separate layer of the artwork, and we will cut thier labels into a unique brand shape, for each product segment, throughout their brand.

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